Mazda unveils the MX-30, with 100 mile range

Mazda is joining the league of electric vehicle makers with the unveiling of the Mazda MX-30. The electric SUV will offer 100 miles of range on a single charge of its battery.

The MX-30 comes in two trim levels, with the higher one adding extras like a 360-degree camera system and a luxury audio system. You can also tack on premium paint colors.

Mazda based the new car on its new powertrain called the e-Skactiv EV. The platform includes a front-axle mounted electric motor that produces 143 hp and 200 lb-ft of torque.

The car is powered by a 35.5 kWh lithium-ion battery, an aspect where Mazda appears to have skimped. It charges to 80 percent under 30 minutes with a rapid public charger, and two hours on a 240 volts Level 2 charger.

The company defends its choice of battery capacity by marketing the MX-30 as a city car for ordinary daily driving. However, Mazda is attempting to compensate for the low range by offering a loaned ICE car for when owners want to embark on longer trips, for up to 10 days per year in the first three years of ownership.

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With the battery placed under the floorboard, the MX-30 has a low center of gravity, which will help maintain stability. A cooling system allows the battery to work optimally.

Mazda is throwing features like the new G-Vectoring Control Plus (e-GVC Plus) as standard for the car to achieve more natural and consistent handling. To make up for the lack of noise, the MX-30 produces artificial sounds in sync with the motor. There is also a $500 charging credit to spend at ChargePoint stations or installing a home charger.

The MX-30 is eligible for the federal incentive in the US, a fact Mazda is reminding potential buyers, lopping off up to $7,500 from the sticker price. As for the pricing, the basic trim starts at $34,470. It will go on sale in October, starting in California. Reservations are open now with a deposit.

For those that may not be comfortable with only 100 miles range, Mazda promises a plug-in hybrid version that packs a rotary gas engine.