Honda has big plans for its upcoming EV, the Prologue, which will see 70,000 units sold annually. The Prologue will be available in 2024. There is more, though, as Honda targets a cumulative sale of 500,000 electric vehicles in the US alone by 2030. Ultimately, Honda will have a 100 percent electric product lineup in North America by 2040.
Honda’s product timeline aligns with President Joe Biden’s push for half of all new passenger vehicle sales electric by 2030 in the US.
However, Honda has hinged the success of its plans on “fair and equitable access to state and federal EV incentives intended to encourage American consumers to purchase electric vehicles.”
The Prologue is a result of a collaboration between Honda and General Motors. The latter is providing its Ultium platform for electric cars, which has an integrated battery system.
The two companies will collaborate on another electric SUV, but under the Acura brand, which will also be available in 2024
According to the agreement, GM will assemble both the Prologue and the Acura SUV at yet-to-be-disclosed locations. Information on the initial production volumes is not available yet.
Beyond the two models that GM will build, Honda has plans for more EVs, but they will be based on an electric platform that Honda is spearheading. The vehicles will be assembled at Honda plants in North America.
Honda will initially focus its sales effort on California and other states where electric vehicles have enjoyed wide adoption and have favorable state policies, like Texas and Florida.
Dave Gardner, VP of national operations for American Honda Motor Co explained his company’s strategy: “Our strategy is focused on introducing a higher percentage of hybrids in core models in the near term, making a committed effort to achieve higher volume leading to the introduction of our Honda Prologue.”
As Honda ramps up its electric vehicle production, it will continue to reduce the CO2 levels of its existing models by making them hybrids. The strategy will also ease the automaker’s buyer base into purely electric vehicles.
For the past few years, Honda has enjoyed record sales with its electric models, with the stars of the show being the CR-V Hybrid and Accord Hybrid.